Show your booty and find the best fit jeans? Go to Old Navy’s Booty Reader and discover your booty sign. Clever use of an interactive interface and webcam.
Inpiration beyond reason – Arcade Fire
This is an interactive film created by Chris Milk for Arcade Fire’s The Wilderness Downtown. It’s an incredible, emotional film and wow! When technology is used to create an intimate moment between the user and screen, it reminds me of why I got into this creative, digital world. The film reminds me of the amazing early work of Hi-Res (namely Donnie Darko and Requiem for a Dream). Take 10 minutes out and immerse yourself in this experience, you won’t regret it.
Checking in with Facebook Places – A Foursquare Killer?
We were pretty interested to see the official launch of Facebook Places a few days ago. Facebook Places is based on geo location, where you can basically update your status and tag yourself in pictures based on location. It’s all coffee it seems.
We are really interested in the sharing and friendship aspects of this new service. How do friends share experiences in a meaningful way? How does it enhance friendship? Does it equalize your options (I should go there, he’s there, but i really want to go here…).
We’ll be trialling Facebook Places alongside Foursquare in the coming months, stay updated for the latest experiments.
Recorded Future – Temporal Analytics
Wow, this new premium service has been on our lips for the last few weeks. The idea of an engine/aggregator that uses everything indexed on the web to predict the future is certainly controversial. See what it’s all about
The World of Social Media in 2010
This dropped into our inbox recently from Flowtown via Adam Lieber.
It’s a great illustration of the social media world all businesses are currently gripped by. See the full map
Honey and FriendsOfOurs Launch Advent
Honey Creative approached us at the start of the year to consult and build the new website for Advent (Part of DSGi Group). Honey had created a compelling positioning for the brand, focussing on the idea of the ‘product helper’. They designed the site with digital consultation from us, we were then charged to build the site. Working with ModX CMS as the open source platform, Friends was able to achieve an exceptionally versatile and stable website. We hope to see significant growth of the site in the coming months – for now here’s Advent.
Pacific Music Goes Live
Our friend Tony Hung contacted us recently to help bring alive his latest Identity for Pacific Music.
Pacific Music is a modern, global music company built on a model that focuses on the key growth areas of the industry: Live, Digital, Sponsorship and China – all of which will be driven by artist partnerships.
We worked creatively with Tony to build a holding page which introduces animation to the fantastic identity. A small project, but a very beautiful result. Check it out!
Bombay arrives in London!
We are proud to announce the launch of Dishoom – a Bombay Café in London.
Located in Covent Garden, this ambitious new restaurant seeks to bring the flavour and culture of Bombay to the lucky people of London.
The concept for the site is based on a day in Bombay/London. As you arrive at the site, depending on the time of day you will see a glimpse of Dishoom at that time of day. Mixing imagery of the fabulous food alongside images of Bombay, this interface engages the audience, urging them in for a taste! See for youself
As always a full case study is imminent when we tear ourselves away from feast of food at the dinner table!
Ways Of Seeing
“If anyone can be credited with having changed photography over the past two decades, it is Wolfgang Tillmans.” (The Telegraph, 2010)
Wolfgang Tillmans at the Serpentine Gallery 26 June- 19 September 2010.
