
Show your booty and find the best fit jeans? Go to Old Navy’s Booty Reader and discover your booty sign. Clever use of an interactive interface and webcam.

Show your booty and find the best fit jeans? Go to Old Navy’s Booty Reader and discover your booty sign. Clever use of an interactive interface and webcam.

Honey Creative approached us at the start of the year to consult and build the new website for Advent (Part of DSGi Group). Honey had created a compelling positioning for the brand, focussing on the idea of the ‘product helper’. They designed the site with digital consultation from us, we were then charged to build the site. Working with ModX CMS as the open source platform, Friends was able to achieve an exceptionally versatile and stable website. We hope to see significant growth of the site in the coming months – for now here’s Advent.

Our friend Tony Hung contacted us recently to help bring alive his latest Identity for Pacific Music.
Pacific Music is a modern, global music company built on a model that focuses on the key growth areas of the industry: Live, Digital, Sponsorship and China – all of which will be driven by artist partnerships.
We worked creatively with Tony to build a holding page which introduces animation to the fantastic identity. A small project, but a very beautiful result. Check it out!

We are proud to announce the launch of Dishoom – a Bombay Café in London.
Located in Covent Garden, this ambitious new restaurant seeks to bring the flavour and culture of Bombay to the lucky people of London.
The concept for the site is based on a day in Bombay/London. As you arrive at the site, depending on the time of day you will see a glimpse of Dishoom at that time of day. Mixing imagery of the fabulous food alongside images of Bombay, this interface engages the audience, urging them in for a taste! See for youself
As always a full case study is imminent when we tear ourselves away from feast of food at the dinner table!


“If anyone can be credited with having changed photography over the past two decades, it is Wolfgang Tillmans.” (The Telegraph, 2010)
Wolfgang Tillmans at the Serpentine Gallery 26 June- 19 September 2010.